Build confidence with AI without giving up your judgement.
I'm Kiyan Sheikh, founder of (re)think.ai. I founded it so people and small businesses can use AI to do more of the work they care about, and stay in control of it.
Read the principles
An approach built across people, processes and technology.
Applied Psychology + Advanced Human Resource Management
How people learn, make decisions and respond to change.
B.A. Applied Psychology · Post-Baccalaureate Diploma in Advanced Human Resource Management
Learning & Development + Operations + Business Analysis
How work happens, and what people need to learn new processes.
10+ years across operations and learning & development
Applied AI
What technology can take on, with people responsible for the outcome.
AI for Leaders, Harvard Business School Online · AI for Business Analysis, UBC
What guides my work.
These principles guide how I teach and advise. They shape the changes I recommend, how we test AI and the decisions you keep.
Applied learning
A tutorial doesn’t understand your work, constraints, learning style or goals. Learn what you need by solving real problems you care about.
We use a task from your business, job or studies so you can practice applying what you learn.
Human-centred
For your business and your clients, every suggestion I make keeps people in mind. That means checking that a change is fair, clear about what it does and respects privacy.
In your career, that means knowing what information a tool uses and how it affects your work before you rely on it.
Human agency
You should have more choice in the kinds of work you want to take on.
You can question a recommendation, choose another approach or decide against using AI.
Adaptability
I value curiosity and openness to new approaches. When AI capabilities change, you can choose whether to adopt the new approach or keep the one that works for you.
We revisit an approach when your needs or the tools change, and choose changes for a clear reason.
What working together looks like.
The principles above stay the same whoever I work with. The steps depend on where you're starting, and each service page explains them.
AI should give people more choice over where their time goes.
- Mission
- Help small businesses, professionals and students find where AI can help, put useful changes into practice and make more time for the work that matters.
- Vision
- A future where people use AI to expand what they can do and retain control over the decisions that shape their work.
Make more room for the work that needs you.
Find where AI could helpFree 30-minute call. No preparation required.